The End of Premiere Day: How Studios Turned Every Hour Into a Launch Window
Friday used to mean something in Hollywood. It was the day the new stuff arrived — movies in theaters, albums on shelves, TV seasons on DVD. Now? Something is dropping every single day of the week, at staggered times across time zones, and the idea of a shared cultural premiere moment is fading fast. Here's how the entertainment industry blew up its own release calendar, and what it means for the rest of us trying to keep up.